Record Identifier: | 14430 |
Authorstatement: | Meek, Helen |
Subject: | Chartered Institution of Marketing -- Examination -- Study guides |
Subject: | Marketing -- Management -- Examination -- Study guides |
Publisher: | Amsterdam,Butterworth-Heinemann,2003 |
Title: | Strategic marketing management: planning and control, 2003-2004 |
Publish place: | Amsterdam |
Publisher: | Butterworth-Heinemann |
Publish Date: | 2003 |